Today, before UK schools and businesses break up for the four day Easter weekend, FWD would like to wish all of our blog readers a very happy holiday weekend. We would say that we hope you all have enjoyable outdoor Easter Egg hunts, although it seems far more likely that everyone will remain indoors drinking hot chocolate instead. Read More…
Posts tagged: Kaitlin Bergan
Dreaming of a white…Easter?
Social media and the #Budget
This past Wednesday, the Chancellor’s budget was released with all the usual pomp and circumstance – the red box, the media frenzy, the posing in front of Downing Street and delivery to the commons. With the precarious state of the economy, the scrutiny of this budget and its macro effects was bound to be enormous. However, before the budget was even delivered, a flurry of Twitter activity stole the show from the content of the budget itself.
With social media becoming an essential tool for politicians across the globe, George Osborne decided that the budget announcement would be the perfect time to launch his official Twitter account.
Osborne began by tweeting a photo of himself signing the budget with the caption “Today I’ll present a budget that tackles the economy’s problems head on helping those who want to work hard and get on”– a perfectly sensible first tweet for a Chancellor of the Exchequer. What Mr Osborne may not have counted on were the slightly less than welcoming tweets with which his foray into social media was greeted. A number of media outlets collected the tweets directed at Osborne, which ranged from comical to quite vulgar. Read More…
The British Media and the Frankenstorm
As a born and bred New Jerseyan, I watched the devastation wrought by Hurricane Sandy from a tremendously personal vantage point. Living abroad during a major hometown disaster is a uniquely unnerving experience. This is the second time I’ve been in London for such an event – the first was on September 11, 2001 when I was thirteen years old.
The fickle nature of Olympic press coverage
Theresa May’s communications staff have not had a good week. Yesterday, the Telegraph published a story about how she is the minister that “most Telegraph readers would like to see sacked”. The newspaper’s poll comes on the back of serious questions about the preparedness and competence of the Olympic security staff. The Guardian, Daily Mail and Independent have also run several stories about the concerns, with the Independent calling the Olympic security measures in ‘shambles’ and all three papers joining the Telegraph in pointing the finger of blame squarely at the Home Secretary.
Manicures, canapes and women in financial media
To celebrate spring and the talent of female journalists across the financial trade and consumer media, the women of FWD recently held a cocktail party just down the road from our city-based office at the Drift Bar. Attendees included journalists from Financial Advisor, Money Management, Money Observer, Moneywise and PMW.
Over wine and canapés, we mingled with our friends on the other side of the business and discussed the pressing financial stories of the day along with debating what colour nail polish to select as each of us took a turn with the two manicurists who joined us to provide some pampering for the evening.
Meltwater – NLA Trial Comes to Conclusion
Is the mere act of browsing the internet infringing on copyrights?
The ongoing shift from traditional to digital media has raised a glut of questions about paying for content. With film and music piracy abound, it is no wonder that media companies are concerned with protecting their intellectual property. However, since we now live in a world with such easily accessible media, many have come to see freely accessing that media to be more of a right than a privilege. Online news is a particular sticking point – how do we respect the rights of news organizations to control where their content lands while maintaining basic freedoms and access to information? Read More…
Christmas comes to 145 Leadenhall Street!
Today we celebrated the first Friday of December by putting up our FWD Christmas tree. This year, we are delighted to have a live tree rather than some plastic contraption. After all, no amount of Christmas-spice room spray can quite beat the smell of real pine needles. To help get everyone in the spirit of Christmas we thought we would share with you what each of us at FWD PR is looking forward to most this Christmas.
Happy Thanksgiving!
Turkey, stuffing, cranberry sauce and waistline induced anxiety. To most Brits, these things bring Christmas to mind. Americans, however, have the privilege of going through the rigmarole of this holiday ritual twice a year. Throughout the years, I’ve had a few British friends ask me the purpose of having a Christmas-like meal with extended family just four weeks before Christmas. Is Thanksgiving merely a dress rehearsal for 25 December? An excuse for Macy’s and Bloomingdale’s to remind everyone that they only have a few weeks left to finish their gift shopping? Or perhaps a clever marketing campaign on the part of Turkey farmers?
Ten minutes with our new starter Kaitlin Bergan
Here is another new face on the PR team. Kaitlin Bergan has joined us as a PR Executive, straight from finishing her Masters at LSE. We managed to take 10 minutes out of Kaitlin’s busy schedule to find out all about her.
1. What brought you to FWD PR?
I was actually interviewing for jobs in financial marketing, which I worked in previously, but then came across FWD through a recruiter and decided financial PR might be even more interesting. And several weeks in I can happily say my instincts were right!
